Success Story

After 15 years of running Firebirds’ “Inner Circle” loyalty program — a surprise-and-delight model that rewards regulars without the usual points gymnastics — VP of Digital Marketing Christine Lorusso ran into a ceiling. The brand could only talk to a fraction of its actual diners….

As a restaurant franchisor managing a portfolio of nearly 30 distinct brands, including household names like Cold Stone Creamery and Baja Fresh, Kahala Brands operates in a uniquely complex environment. For Brandon Hodgins, the Director of Loyalty Marketing, this complexity created a significant operational hurdle….

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