Discover how DataDelivers helped a national restaurant chain identify and win back customers they never knew they had lost.
Customers Re-engaged
Increase in Repeat Visits
Annual Revenue Recovered
A fast-casual restaurant chain with 47 locations across the Southwest region, serving over 2.5 million customers annually. Known for their farm-to-table approach and commitment to local sourcing.
Despite strong foot traffic and positive reviews, the chain struggled to identify patterns in customer behavior and understand why certain segments stopped visiting their locations.
Locations
Only able to track 15% of customers through their loyalty program, leaving 85% invisible.
Customer data scattered across POS systems, online ordering, and third-party delivery platforms.
Unable to identify at-risk customers or create targeted win-back campaigns.
DataDelivers implemented a comprehensive Customer Data Platform that unified all customer touchpoints – from in-store transactions to online orders and delivery platforms – creating a single, complete view of each customer.
Using advanced matching algorithms, DataDelivers connected anonymous transactions to real customer profiles, revealing patterns and behaviors that were previously invisible. The platform identified customers who had stopped visiting and categorized them by risk level.
The team launched targeted campaigns to different customer segments – from “recent lapsed” customers with special offers to “high-value lost” customers with personalized outreach. Each campaign was automatically triggered based on customer behavior patterns.
ROI on CDP investment
With DataDelivers in place, the restaurant chain now has complete visibility into their customer base and can proactively prevent customer churn. The team continues to refine their segmentation strategies and has expanded the platform to power personalized marketing campaigns across all 47 locations.
The marketing team has also begun leveraging the CDP's predictive analytics to identify high-value customers before they show signs of disengagement, allowing them to create VIP experiences that drive loyalty and lifetime value. What started as a solution to find lost customers has evolved into a comprehensive strategy for maximizing every customer relationship.
Looking ahead, the chain plans to integrate DataDelivers deeper into their operations, using customer insights to inform menu decisions, optimize staffing during peak hours, and create hyper-localized promotions that resonate with each location's unique customer base.
See how DataDelivers can help you identify and re-engage the customers you’re losing every day.
