– A new senior director of technology increases expertise to support expansion plans
Celebrating its 20th year as an innovative data intelligence provider, DataDelivers has set its sights on growth in the restaurant and retail industries. Today, the company announces the addition of Mary Kay Scholtens in the newly created position of Vice President of Product Development where she will lead the advancement of the company’s technology products that allow businesses to maximize the value of each customer relationship.
“As our company marks this important milestone of 20 years providing critical business intelligence to our clients, we are looking to the future and continuing to enhance our capabilities and help drive growth for our clients. Mary Kay’s technical and marketing backgrounds combine to give her a unique perspective on the business needs of clients and we are excited to have her on our team,” said Joel Schiltz, CEO of DataDelivers.
With more than 20 years of experience, Scholtens has held leadership positions in marketing services and engagement agencies where she established strategic pathways for businesses to better engage with their customers. In her position at DataDelivers, she will lead innovation efforts for the company’s technology and marketing solutions. These offerings enable clients to identify their customers and leverage different channels of communication to grow their business.
“DataDelivers is a leader in identity management that leads to better business intelligence. I’m delighted to lead the team to create more opportunities for success for our clients,” said Mary Kay Scholtens.
DataDelivers also added Michael Mattingly as senior director of technology whose background includes advanced analytics and implementing technology innovations that support intelligent marketing at scale. In this position, Mattingly will implement the company’s strategic vision and expansion of its data management capabilities. He holds an MBA and master’s degree in Mathematics.
In the past several years, DataDelivers has grown its client base in the restaurant industry by five-fold. In 2021, the company helped restaurant clients identify more than 15 million new guests, generate more than 2 million incremental visits, and produce more than $40 million in additional revenue.