Fragmented Tech Stack
Guest information lived in different systems across multiple brands.
How Kahala Brands Doubled Guest Retention and Increased Customer LTV
As a restaurant franchisor managing a portfolio of nearly 30 distinct brands, Kahala Brands transformed fragmented data into strategic advantage with a unified customer view.
25% Guest Retention Rate
More than double the quick-service restaurant industry average of 10%.
“So our ad ROI, when we use CDP data, skyrockets.”
The Challenge
The constant influx of disparate technologies created a patchwork of disconnected systems, robbing their team of strategic flexibility and unified customer insight.
“A big challenge we had at Kahala is that we needed to find partners that could integrate across all the different POS platforms, brands, CDPs, email, SMS — all of it.”
Integration Complexity
Needed a partner who could unify POS platforms & communication services.
No Single Source of Truth
Couldn’t launch targeted campaigns without unified data.
The Solution
Kahala Brands implemented the DataDelivers Customer Data Platform (CDP) as the central hub for all guest data, transforming siloed data into a unified customer view and enabling fully coordinated marketing strategies.
Turning Unified Data into Measurable Growth
The marketing team could now segment audiences, personalize messaging, and track engagement across all brands — driving measurable ROI and retention.
“With DataDelivers, we’ve seen our retention rates rise from about 15% up to 25%, where most people in the industry are around that 10 to 15%.”
Key Results at a Glance
25% Guest Retention
More than double the industry average.
6× Customer LTV
Higher lifetime value from loyalty members.
3–6× Higher Visitation
More visits from customers opted-in for communications.
Ad ROI Skyrockets
More accurate audience data → better return on ad spend.
A New Era of Data-Driven Marketing
With DataDelivers at the core of its marketing stack, Kahala Brands replaced fragmented tools with a unified strategic platform. They can now confidently deploy a wide range of targeted, behavior-driven promotions.
“Being able to choose the right offer for the right customer at the right time is where marketers find the most value.”