Andy Stauffer

  A DataDelivers Point of View What 77 Million Guests Told Us About Being Known Surveys measure what brands say. We measured what guests actually did, 113 million transactions’ worth, and what being known is worth to a restaurant’s P&L. 77MUnique guests 113MTransactions 3,200+Locations $2.7B+In…

DataDelivers Perspective Driving Traffic Beyond Loyalty The National Restaurant Association’s latest traffic data says what your P&L already suspects: guest counts have been sliding while higher checks covered the gap. Here’s what the data shows, what’s underneath it, and the playbook for winning those guests…