A DataDelivers Point of View What 77 Million Guests Told Us About Being Known Surveys measure what brands say. We measured what guests actually did, 113 million transactions’ worth, and what being known is worth to a restaurant’s P&L. 77MUnique guests 113MTransactions 3,200+Locations $2.7B+In…
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DataDelivers Perspective Driving Traffic Beyond Loyalty The National Restaurant Association’s latest traffic data says what your P&L already suspects: guest counts have been sliding while higher checks covered the gap. Here’s what the data shows, what’s underneath it, and the playbook for winning those guests…
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Loyalty health is up. Active guest counts are down three years running. The math doesn’t add up — unless you stop treating loyalty as the whole story. Your loyalty program is lying to you. Not on purpose — but the numbers it’s showing you…
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What 2025 Revealed About Guest Behavior That Restaurants Are Acting on in 2026 The restaurant industry in 2025 wasn’t defined by sudden disruption. Instead, it was shaped by subtle but meaningful shifts in guest behavior—changes that steadily influenced performance, retention, and long-term growth. …
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