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Loyalty health is up. Active guest counts are down three years running. The math doesn’t add up — unless you stop treating loyalty as the whole story.   Your loyalty program is lying to you. Not on purpose — but the numbers it’s showing you…

What 2025 Revealed About Guest Behavior That Restaurants Are Acting on in 2026   The restaurant industry in 2025 wasn’t defined by sudden disruption. Instead, it was shaped by subtle but meaningful shifts in guest behavior—changes that steadily influenced performance, retention, and long-term growth.  …