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How do Mid-Sized Restaurant Brands Act Like Much Bigger Brands?

How do Mid-Sized Restaurant Brands Act Like Much Bigger Brands? With a Customer Data Platform! (Chicago) April 27, 2022 – You don’t have to be a billion-dollar brand to act like one. You just need a Customer Data Platform (CDP) to give you the visibility into your customer data that’s needed to drive meaningful growth. …

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How Restaurants know

How Restaurants Know, Grow Their Customers Through Data Analytics

02/15/2022 How Restaurants Know, Grow Their Customers Through Data Analytics Primanti Bros. wanted to connect with customers who are not in their loyalty program. Here’s how they identified and targeted those customers with unique promotions and messaging. The need for capturing data from different sources and integrating it well is stronger than ever before, said Good Times CEO. In the restaurant business, …

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Identify non-loyalty members

Identifying Non-Loyalty Members

How Kahala Brands is Identifying Non-Loyalty Members 02/15/2022 How Kahala Brands is Identifying Non-Loyalty Members The parent company of Cold Stone Creamery and other brands is leveraging data to understand their non-member visits and purchase behavior. HT caught up with Courtney Maxedon, VP of Interactive Marketing of Kahala Brands, about how the company is evolving its loyalty programs, leveraging …

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