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Digital technology and marketing analytics play a pivotal role in shaping the future of restaurants. At last week’s Foodservice Technology Conference (FSTEC), leaders from top brands shared how they are leveraging customer data, CDPs,  and other marketing technologies to drive traffic in a challenging economic climate.

Industry leading brands include Bruster’s Ice Cream, Charley’s Philly Steaks, Kahala Brands, and Mambo Seafood and PJ Whelihan’s Pub and Restaurant, which are part of the Authentic Restaurant Brands Portfolio “We are excited to collaborate with these forward-thinking restaurants and assist them in deploying the…

While sales are probably the most common metric used to evaluate the status of a business, few restaurant operators know WHO generates those sales.Yet, once you understand the “who”, you will know WHY your business is up or down, WHAT operational problems may exist, WHERE…

Combining Siloed Data Improves Customer Understanding and Drives Sales On average, more than a dozen technology applications are deployed inside the four walls of a restaurant to help manage both front of the house and back of the house operations. Too often these technologies have…

This year’s Restaurant Leadership Conference did not disappoint. With an air of optimism, brand leaders look to a positive future where food service sales are expected to pass the $1 Trillion mark for the first ever, according to Technomic. Traffic is still a challenge and…

A recent analysis by DataDelivers of more than 50 million guests across multiple restaurant service formats showed only 1 in 5 customers return within one year. This finding further suggests that only 17% of first-time guests returned to that restaurant in the next 12 months.

Customer Data Platform Consolidates Marketing Channels with a Focus on Customer Visibility

Primanti Bros. wanted to connect with customers who are not in their loyalty program. Here’s how they identified and targeted those customers with unique promotions and messaging.

As always, the Restaurant Finance & Development Conference was full of interesting insights, and we wanted to share some of our takeaways.  

Primanti Bros. Restaurant & Bar, a beloved Pennsylvania institution known for its fries and coleslaw stacked sandwiches, is driving sales growth in an unusual way – by specifically targeting fans who are