THE FIRST THING WE SEE IN YOUR DATA? POSSIBILITIES.
The reality for marketers is that they are overwhelmed with data, yet only are able to market to e-club and loyalty members.
But we know there are scores of customers hiding in your data and we find them, market to them, and drive additional sales.
Guest Connect is the proprietary marketing execution arm of our CMP. With it, you can identify customers not currently enrolled in your loyalty program and generate, deploy and track customizable, targeted email and digital marketing campaigns to these patrons.
What results can you expect?
WHO ARE THESE CUSTOMERS?
- 100% have recently transacted, they’re not look-alikes
- Not currently in your e-club or loyalty program
- All your locations are represented
- Communicate directly with your customers BEYOND your current database
- Drive incremental visits and sales
- Track the complete customer journey, and closely monitor program effectiveness
- Implement analytics that provide greater insight into consumer behavior
Guest Connect is designed to be a turn-key program that requires very little time from your marketing and IT teams. And it’s also available as a stand-alone resource; it can operate in concert with — or independently from—our CMP.