DO MORE WITH YOUR DATA.
Gartner defines a customer data platform as a software application that supports marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time.
Once implemented, CDPs offer several benefits that help the overall marketing stack perform better. However, it’s often a long, costly effort to get CDPs up and running.
You need a solution that’s fast, smart, and effective. You know you need the data, but you also need help making sense of it—and that’s where our comprehensive Customer Management Platform (CMP) shines.
WE NOURISH YOUR DATA. IT GROWS YOUR BUSINESS. YOU TAKE THE CREDIT.
Our proprietary CMP injects brands with clarity about their customers. Like other CDPs, we start by aggregating and mining your data sources. Then we take it a step further and integrate them with our 3rd-party database, consumer IntelliBase.
But we don’t stop there. We humanize the data and infuse it with marketing prowess and expertise. So even if you’re not the biggest player on the block, you’ll have the tools, information and insights to become one.
Our CMP is designed to help you overcome obstacles and objections, while empowering you to drive sales. With it, you can:
- Merge all data sources
- Gain a unified view of customer behavior
- Segment audiences by conduct, frequency and other key differentiators
- Develop tailored marketing plans
- Craft look-alike prospecting campaigns
- Leverage predictive analysis for future sales, forecasting and planning
FEATURES OF THE CUSTOMER MANAGEMENT PLATFORM
- Ingesting 1st party customer data from any touchpoint
- Consumer Intellibase 3rd party data
- Ongoing data management and standardization
- Identity completion
- Data enhancement
- Identity management/ Reconciliation
- Behavioral segments (i.e. Lifecycle, Value, Activity)
- Migration over time
- Response attribution
- Custom analytics
- Target audience selection for campaigns
- Action through hosted and 3rd party channels
- Includes both guests
- Marketing automation/ Triggers
- Standard and custom Bl reports
- Closed-loop: Marketing = Sales
- YOY trends
- Incrementality and ROI
INTELLIGENT. INTUITIVE. INTELLIBASE.
Go beyond transactional relationships, and instead build long-lasting connections.
With the power of our consumer Intellibase, you can fortify your customer profiles with 3rd-party insights including demographics, household composition, lifestyles, interests and more. Consumer Intellibase is continually updated with the most current information available and enables you to easily target your most profitable prospects and customers.
- 200 million individuals
- 130 million households
- 110 million emails
- 120 categories of interest
All of which can be applied to your customer database.
Our multi-sourced archive includes emails, terrestrial addresses, mobile numbers and more delivering a 360-degree view of your customers.
We leverage data to understand and model an optimal audience, helping you increase response across all marketing channels.
There’s industry-standard, and then there’s gold-standard. We include trade-area analysis, competitive environment and opportunity identification to enhance your marketing efforts.